Ronan Bouroullec's drawings follow the idea of so-called intuitive drawing. This technique allows him to develop new imagery and reach the subconscious layers of the mind. Intuitive drawing is derived from Surrealism's literary roots and its écriture automatique, which requires consciousness to be completely shut down while writing a text. This literary form in turn influenced the tenor of many works by Surrealist artists and is often reflected in meandering and dissolving forms.
Made in: Germany
Material:poster, matt print on high-gloss paper.
Packaging:poster without frame.
Ronan & Erwan Bouroullec, 2018
Vitra is much more than a brand but rather a staple of design. Established in 1950 in Birsfelden, Switzerland, the brand has left its mark on design history through its transcending path. Starting as a furniture producer, it paved its way to manufacturing and ultimately became the powerhouse design institution we see today.